| Universal Channel | |
|---|---|
| Universal Channel Australia logo | |
| Launched | 1998 |
| Owned by | Universal Networks International Picture Format 576i (SDTV 4:3) 576i (SDTV 16:9) (1 July 2010) |
| Audience share | 0.5% (January 2010, [1]) |
| Slogan | Characters Welcome |
| Country | Australia |
| Language | English |
| Formerly called | Hallmark Channel Australia (prior to July 2010) |
| Sister channel(s) | 13th Street KidsCo E! Entertainment Television Style Network |
| Website | universalchannel.com.au/ |
| Availability | |
| Satellite | |
| Foxtel | Channel 116 |
| Austar | Channel 116 |
| Cable | |
| Foxtel | Channel 116 |
| Austar | Channel 116 |
| Optus TV | Channel 116 |
| Neighbourhood Cable | Channel 34 |
| IPTV | |
| Xbox 360 | Channel 116 |
The Universal Channel (formerly Hallmark Channel) is an Australian cable and satellite television channel, owned and operated by Universal Networks International. It has been available on most subscription television platforms in Australia since 1998.[2]
Contents |
The channel was added to Austar in April 1999.[3]
The channel re-branded from its original name of Hallmark Channel with the slogan In every life there is drama, using the same logo as international Hallmark Channels, on 1 July 2010. It remained on the same channel (116) on Foxtel and Austar, and brought the introduction of new series, including two Australian premiere series, as well as returning to first seasons of almost all programs already airing.
The channel airs content from the original American Hallmark Channel, selected telemovies from America and the UK, along with classic and contemporary Australian drama series from Southern Star Entertainment.[4]
A list of Australian produced shows broadcast on Hallmark Channel:
Universal Channel is part of most satellite and cable pay television providers in Australia, usually included in an extra or add-on package. Providers include Foxtel, Austar,[3] Optus TV and Neighbourhood Cable.
The Universal Channel's ratings have increased from a 0.3% share in April 2007, to a 0.5% share in January 2010 (before the channel's re-branding). This is an 0.2% increase in almost 3 years.[1][5]
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